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Creem CELIBRATES THE BICENTENNIAL!

I am sure that there are many of you out there who have heard of this phenomenon called the Bicentennial.

July 1, 1976
Lester Bangs

I am sure that there are many of you out there who have heard of this phenomenon called the Bicentennial, and may be wondering just exactly what it is. Is it citizens discussing the merits of democracy over the back fence? Is it a massive rush on libraries and bookstores struggling to keep up with the insatiable public demand for copies of The Autobiography of Benjamin Franklin, the works of Thomas Jefferson, or, for The Other Side of Midnight crowd, Burr and Johnny Tremaine? Or perhaps, to take a more cynical view, a conspiracy on the part of the ACLU and various comsymp cells to canvas the nation with pirated editions of the Constitution?

No, it is none of these. Extensive research and journalistic legwork'have led me to the discovery that the Bicentennial (unless it was totally fabricated by the CIA) is — among other things too numerous to tally—L&M cigarettes, Chevrolet, new brands of candy and chewing gum, and red-white-andblue mugs available for 50d from Jack in the Box. That's right — the Bicentennial is product. And moving of Same in unprecedented volume.

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