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Business art is the step that comes after Art...

March 1, 1976
Robert Duncan

Business art is the step that comes after Art... Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business — they'd say "Money is bad," and "Working is bad," but making money is art and working is art and good business is the best art. Andy Warhol, from The Philosophy of Andy Warhol (From A to B& Back Again)

If you swallow Andy's premise, Kiss is Michelangelo. They represent the most spectacular and the most spectacularly successful marketing achievement ever in the music division of the Business Art school. In fact, it may just be belittling them to put their accomplishments beside such tediously conceived and executed works as the ceiling of the Sistine Chapel or the Pieta. Lacking emotion and intellect and equipped with nothing new or vital either musically or theatrically they have managed in the short space of two years to scale the pinnacles of the music business: they now sell out huge arenas across the country and are on the verge of their first platinum album with Kiss Alive! In effect, Kiss has sold us the Brooklyn Bridge.

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