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SAUGATUCK POP NO.2

The first “Pop Festival” of any consequence was held in Montery in 1967. It was a tremendous success and helped greatly in increasing the feeling of community among California Rock and Roll people. Since that time Pop Festivals have become almost an institution, and any rock show that includes more than four acts ends up being called a Pop Festival.

July 1, 1969
Bob Stark

SAUGATUCK POP NO.2

The first “Pop Festival” of any consequence was held in Montery in 1967. It was a tremendous success and helped greatly in increasing the feeling of community among California Rock and Roll people. Since that time Pop Festivals have become almost an institution, and any rock show that includes more than four acts ends up being called a Pop Festival. However, few of these events have even come near to reachirtg the same level of community interest or involvement that so characterized Montery. Most of them have been strictly for profit.

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