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WABX/CREEM MAGAZINE ROCK & ROLL NEWS

There are really only a few things that an unknown rock group can do to gain attention that don’t come off like hypes. The one method that seems to impress even the most sophisticated tock fans, though, is for a group to gain the attention of a well-known star (i.e. Chris Farlowe by the Stones or any of the Apple acts) who will use his ethos to promote them into first line stars.

July 1, 1969

WABX/CREEM MAGAZINE ROCK & ROLL NEWS

There are really only a few things that an unknown rock group can do to gain attention that don’t come off like hypes. The one method that seems to impress even the most sophisticated tock fans, though, is for a group to gain the attention of a well-known star (i.e. Chris Farlowe by the Stones or any of the Apple acts) who will use his ethos to promote them into first line stars. In the past year Jimi Hendrix, more than any other first line star, has been promoting unknown acts which he personally liked. The first of these groups was the Soft Machine from England who toured for several months before striking out on their own. The next was the Eire Apparent, an Irish pop group utilizing a lot of electronic gimicks. Henerix produced their first album while Noel Redding and Robert Wyatt (of the Soft Machine) both played on it. Neither of these groups really

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