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BEHIND THE SCENES AT MTV

It's hard to believe, but MTV will five years old later this year. When the then-fledgling music video channel began broadcasting on August 1, 1981, few could've predicted how successful the channel would be. "There was no such thing as a music video channel before then," says Jay Sykes, one of MTV's first executives.

June 2, 1986

BEHIND THE SCENES AT MTV

It's hard to believe, but MTV will five years old later this year. When the then-fledgling music video channel began broadcasting on August 1, 1981, few could've predicted how successful the channel would be. "There was no such thing as a music video channel before then," says Jay Sykes, one of MTV's first executives. "We defined it." Indeed they did. Music video has become almost synonomous with MTV, although there are, in fact, a growing number of other similar programs-and even a new video channel, "Hit video USA." But whether they’ll become as firmly entrenched in the public’s mind as MTV remains to be seen.

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