�You do it one of two ways: either spectacle or personality.

�If you have spectacle, that�s great— that�s like the circus, a spectacle. But you�ve got to change that spectacle every year, people get bored quick. This is the �80s. I grew up on a heavy diet of television, as a kid and as a big kid. And it�s like there�s no dead space on television or radio, everything turns real quick. Every 10 minutes you�ve gotta have a commercial. And that�s how we write our songs, and that�s how we live our lives.�