MEDIA COOL
This Month’s Media Cool was written by Bill Holdship, J. Kordosh, and Dave Segal. PEPSI’S WALK THRU ROCK (Walk Thru Entertainment, Inc.) Walk Thru Entertainment, Inc. received a million-dollar corporate sponsorship from Pepsi to back its first undertaking which, supposedly, “captures the 30-year evolution of rock ’n’ roll.”
February 1, 1986