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Video Video

SIX DEVELOPERS IN SEARCH OF A CHARACTER

We’re often let in on what we are assured is some very privileged information concerning the conceptualization, production, and marketing of new videos.

April 1, 1985
Billy Altman

You know, one of the real advantages, or, as those of us in the biz like to call them, perks, associated with writing about music videos is that we’re often let in on what we are assured is some very privileged information concerning the conceptualization, production, and marketing of new videos. And it almost goes without saying that it is then one of the great joys of this line of work to be able—when and if the situation arises—to share some of the exciting “behind the scenes” news with those of you out there in reading, listening, and/or viewing land. So, true to the loftiest principles of journalism's pledge to keep the public informed of that which it has the right to know, we pass along the following missive, which crossed our desk just a scant few days ago by way of the dedicated people at Picture Music International:

“Los Angeles, January 7, 1985—Dennis DeYoung oversleeps and unheroically misses one of his most important auditions in the appropriately named ‘Don’t Wait For Heroes,’ the second video off the A&M recording artist’s Desert Moon album. Director Jack Cole, highly regarded for his emotionally affecting videos, used extensive dialogue and a strong title-oriented theme, further enhancing the rock-tinged ballad, just as he had in the ‘Desert Moon' video.

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