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MEDIA COOL

MEISTER BRAU BEER Ever since beer guzzling became popular—back with Cleopatra, Queen of the Nile—brewmasters the centuries over have been seeking out the best tasting and best-selling combination of carbonated waters, hops, barley, rice, whatever, in hopes of creating the ambrosia of beers: the sweet nectar that'll send you off, willy-nilly, into the swirling lands of drunkenness without an after-taste and, more importantly, without an extreme hangover.

July 1, 1984
Joe Fernbacher

media COOL

This Month's Media Cool was written by Joe Fernbacher, Frank Fox, Ann Marie Fazio, Mark J. Norton, David Keeps and Richard C. Walls

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