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Inside the NAME FACTORY

All these screwball names must be pretty hard to come up with, right? Of course not! Getting paid for gurgling seems to be one of the legitimate thrills around the old vid-game farm. Jack Hubka of Gottlieb explains: "It's really pretty simple—we get about 30 people standing around and we bounce things off each other."

April 3, 1983

Inside the NAME FACTORY

All these screwball names must be pretty hard to come up with, right? Of course not! Getting paid for gurgling seems to be one of the legitimate thrills around the old vid-game farm.

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