This is more of an industry story than a product review...of necessity. You'll also get some feeling of the way magazines like this one have to work. Way back in December, we got a notice from Shure Brothers inviting us out to a press review of a new product. The date for the unveiling was to be February 10th. The letter read that there would be a new test record, but we all assumed that there had to be more. Due to schedule and weather complications, I could not fly from New York to Evanston, IL (Shure's home), but was very interested in the new product and wanted to cover it for this issue of CREEM. I (like most other audio writers) assumed that Shure was going to announce the V-15 Type IV. That did not take much brilliance or intuition on our part. The company flew us out to Evanston several years ago for a similar seminar on the V-15 Type III. However, there were varying ideas of exactly what a V-15 Type IV was going to be.

When it became obvious that I was not going to make the trip to Evanston, someone from CREEM's executive staff called Shure's ad agency to request a sample for this column. (Due to deadlines and lead times, this column is being written in mid-February.)