It's written in his will. Gene Simmons of Kiss was recently fitted for a custom fireproof hearse so that "should the time ever come" that he kicks, he’ll go on. What he didn't know was that the $500,000 he shelled out for this Tinker Toy colossal rock star ripoff; it's actually a do-it-yourself model that comes from the Spiegel catalog for $12.95. Such is the price one pays for immortality.