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CHEAP TRICK

Sight gags for simps.

August 1, 1977
Ira Robbins

It all started innocently enough. There I was, sitting in the office of an ordinarily credible marketing honcho at Epic Records discussing Marc Bolan and the situation in Uganda when all of sudden he reaches under his desk and whips out an album called Cheap Trick. "Listen," he says, exuding real conviction^ "these guys are gonna be enormous. They're really great." Uh hunh. Usually, I'd be more inclined to take the word of a sleazy used car salesman, but the cover he'd thrown on my lap looked a bit intriguing, and the cut he played wasn't bad.

Later that day, after contemplating whether Side A should be played before or after Side 1,1 gave the album a coupje of proper listenings, the liner notes a serious glance, and the artwork a quick perusal before deciding that Cheap Trick were no dopes. They have done a real neat (especially for a debut) bit of plastic work for themselves. This revelation sparked some not-so-professional curiosity, and I set about finding out whatever I could about this paradoxical set of humans. Fortunately, a few urbane New Yorkers had been following Cheap Trick for a short while, and they were able to provide some assorted fax'n'rumors to stoke the imagination and keep the promo mills busy. Here's how it pieced together:

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