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The Lost Charge Of The Electric Toy Brigade

The technological surge inspired by NASA and the Japanese has ended.

April 1, 1975
Richard Robinson

The technological surge inspired by NASA and the Japanese has ended. There aren’t going to be any more new toys. Consumers can’t afford new gizmos and manufacturers haven’t the money for further research and development. Consumer technology has stopped leaping and bounding. It ended two years ago with video portapaks, quadrophonic sound, pocket calculators, and Sony starting to make deliveries on the first home tv projector^.

Out of the fat times came very important innovations. Thumb-nail sized large-scale integrated circuits, called chips, were mass-produced to introduce consumer computer technology. Electronically controlled logic improved the reliability and convenience of leisure, like watching tv; helped make technics universal, like personal video and four channel sound; and advanced machines as electric aids, like pocket calculators and digital timepieces.

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