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The Christgau Consumer Guide

THE CHRISTGAU CONSUMER GUIDE

Alice Cooper, The Hollies, Ike & Tina, more

December 1, 1972
Robert Christgau

Time for a reminder that the Consumer Guide makes no pretense of being objective, whatever that could mean. It's just an objectification of my prejudices, an attempt to predict how often the records that come my way will actually be played for pleasure, with the B plnsses and up standing a good chance of reaching my turntable fairly often, and the C plusses and below standing a fairly good chance of oblivion. I try to keep these prejudices clear. Call them adult counter-culture with reservations. I really do kinda like white funk boogie music, and even though I think the worst of it is almost as awful as the worst of anything else, I feel more confident judging grades of bad in music I listen to a lot than in music I find mostly intolerable. So beware a little.

Ashton, Gardner, Dyke & Co.: “What A Bloody Long Day It’s Been” (Capitol). Not your average record, since some of it is bloody awful, but at its best — the title tune and a lament for this group’s long lost pre-Beatle Liverpool days, “Ballad of the Remo Four,” which sounds like the best of Doug Sahm and Boz Scaggs in one cut — it’s bloody terrific. B.

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